The #1 Explainer Video Production Process

The Explainer Video Production Process

Explainer Video Production

At VideoLofty, our streamlined explainer video production process makes creating your video easy, fast, and fun! Here’s how it works.

First, you’ll decide what length of video you need, and put in a deposit. If you’re not sure of the exact length you want – don’t worry, we can always adjust your balance later! Then, you’ll need to give us some information so we can get started.

A questionnaire, which asks you some questions about your business and video goals. If you have any other materials that might help us write your script, send those along as well! You’ll also need to choose a video style.

We can create videos in any style, so please send us a link to the specific video you like best. Keep a special eye out for how the characters look. Next, you’ll send us your logo and any branding suggestions and choose a voice actor from our library!

Once we have all those materials, our world class writers will get to work on your script, which will include both voiceover and animation ideas. Our creative director will work on your script with you until it’s perfect.

Then our animation team will create a storyboard. This means each scene of your video will be sketched out so you can get a sense of how it looks. Your project manager will work with you from here.

And don’t forget – VideoLofty gives you unlimited revisions at each stage, so feel free to make as many changes as you need.

After your storyboard is approved, we’ll bring it to life in full-color illustrations. The illustrations are exactly how your video will look, minus the movement, so make sure everything looks good!

Once the illustrations are complete, our extraordinarily handsome voice talent will record your script and our expert team of animators will get to work making your illustrations move!

Your project manager will present your video, and you’ll have more time to make any necessary changes.

And once you’re completely happy with your new video, you’ll take care of the final balance on your account, and we’ll send you your video download link! It’s that easy.

So how long does this all take? It depends on a few variables, including the length of your video, the style of your animation, how quickly you can give us your feedback, and the number of revisions we need to make.

If you need your video really soon, you’ll want to take advantage of our RUSH service, which will prioritise your project over all the others in our queue.

Have any questions? Feel free to reach out to one of our helpful team members. Thanks!

Tips For Making Your Explainer Video Production Process Go Smoothly

Explainer Video Production

Explainer Video Production

Explainer Video Production

Explainer Video Production

Explainer Video Production

At VideoLofty, we’re not a big fan of rules. Creativity should be set free!

That’s why we offer unlimited revisions and a hundred percent satisfaction guarantee.

However, there are a few simple guidelines to follow to ensure the production process goes as smoothly as possible, and you end up with the best possible video!

First, it’s important to understand that the standard production process happens in stages.

At the script stage, we’ll work on the language your voice over will use, and initial ideas for the animation.

In the storyboard phase, we’ll sketch out the scenes that will eventually appear in your video.

In the illustration phase, we’ll draw in the details of those scenes.

And in the animation phase, we’ll put it all together with movement, voiceover, and music.

You have unlimited revisions at each stage, but we expect each stage to be mostly locked in before moving forward.

That means making major changes to the script or storyboard at the animation stage is frowned upon.

Keep in mind that for Rush projects, we’ll be going straight from script to animation, so it’s important to read the animation notes very carefully.

Second, please send your notes to us in an email, so we can keep track of what you asked for during different stages of production.

When giving feedback on the script, feel free to edit the document directly.

When giving feedback on the storyboard, please reference the scene number.

When giving feedback on the illustrations, please reference the file name.

And when giving feedback on a completed video, please reference the timestamp where the note applies.

Regarding timing, we’re going to try as hard as we can to finish your video as quickly as possible.

But we can never guarantee a specific deadline, because the process relies on how quickly you respond, and how many revisions you ask us to make.

So if you want your video done as soon as possible, respond as fast as you can to our requests for feedback or approval.

And if you aren’t able to get to it for a while, just let us know there might be a delay, so we don’t get worried about you.

If you miss our beautiful voices, feel free to call us on the phone.

But sometimes we won’t be able to pick up right away.

So leave a voicemail, and we’ll call you back as soon as we can.

Or better yet, schedule a call so you can be sure we’ll have enough time to speak.

And that’s about it!

We want this process to be easy and fun for you, so if you have any questions or concerns, drop us a line!


We help you create the right video and distributed to be seen by the right people, producing the right result to GROW your business. Fast process. Unlimited revisions. 100% satisfaction. Creative guys. All video styles available.

FREE eBook Download (Valued at $69): The Ultimate Guide on "How To Do Explainer Videos THE RIGHT WAY"


This book is a fast and easy way to learn how to make your video project successful. It will help you avoid big mistakes and wasted efforts, while creating the best projects for your needs.

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Get Custom Pricing For Your Video Project.

Pricing ranges from $200 to $5000 depending on various factors like: style, complexity, characters vs. no of characters, length, live action (locations, actors) vs. animation (2D or 3D), deadlines, etc.

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