Why Do You Need an Explainer Video?
What is an Explainer Video?
An explainer video is a short-form video usually used for marketing or sales purposes that highlights a company’s product, service, or business idea in a compelling and efficient way. Most businesses host explainer videos on their landing pages or feature them on the homepage of their website.
Why Do You Need an Explainer Video?
You’ve got a lot of explaining to do.
No, really. You have to spend a lot of time explaining.
Explaining what your company does to potential investors, clients, crowdfunders, you name it. Explaining your new product or service.
Explaining a cause worth getting behind.
Explaining why you deserve people’s attention…and why your competitors don’t.
You might feel like you spend a lot of your time explaining, and not a whole lot of time doing.
That’s where VideoLofty comes in.
We’ve been creating some of the best explainer videos on the web for a price that’s affordable for everyone – not just the big guys. Though, we work with them too.
Our videos improve engagement, conversions, SEO, and best of all…they save you from explaining the same thing over and over and over again.
Our streamlined process is fast, easy, and we guarantee you’ll love your video. So the only thing you’ll have to explain is why it took you so long to sign up.
Using Videos for Content Marketing & Sales Automation
When you run a business, you find yourself having the same conversations over and over.
You find yourself having the same conversations over and over. Wasted time. Work to do.
You don’t have time to repeat yourself. Let video do the talking. You might already have an explainer video – a video that introduces your business and explains what you do.
But did you know that video can be used to answer pretty much any frequently asked question or concern?
Why people need your product or service. Say it in video.
What makes you unique. Say it in video.
Your pricing or offerings. Say it in video.
How your process works. Say it in video.
With video automation, you don’t just free up your own time, or your employees’ time. You can be selling and answering questions 24/7.
And when your prospect’s important questions are easily and quickly answered, your credibility and trust increase. Not to mention your revenue.
If you’re ready to let video do the talking, learn how we can help you automate your sales conversations by watching some of our own videos!
What Are You REALLY Selling? (Hint: It’s Not Your Product)
Some of the most seasoned companies/well-established businesses (like you!) don’t really understand what they’re selling.
Most of these clients are on the hunt for the perfect video to explain their latest business venture. Or promote their hot new product. Or update their staff on the newest anti-harassment policies.
The one thing all of these clients have in common is the desire to grow their business.
That’s what we sell: growth.
We don’t just sell a combination of the right script, the right voice, and the right visuals to achieve your business goals. Just like you don’t buy a hammer to sit on the shelf, you buy a hammer to hammer a friggin’ nail.
A video is simply a tool we create for you to grow your business.
So, here’s your homework: sit down and start listing out what you actually sell. Here are some of the most common points:
- Joy (although I think Coca Cola trademarked this?)
“So, why is this important?”
Well, because your prospects don’t really care about much else… especially when you first meet them. We know you’ve spent the last 10 years developing your groundbreaking new technology, and you’re proud of every single feature,, down to the last panel, button, and widget. But at this stage, the features of your product are only good for putting your viewers to sleep. .
Your prospects are already inundated by over 20,000 brand messages a day, so please – do us all a favor – and get to the point!
“But, my features are important, right?”
Yes, but later, once they’ve seen the true value in your service. Don’t be that person who spills all their guts on the first date ( – nobody likes that person).
Until you understand what your company sells, there is no such thing as the “perfect video”.
“Well, what if I have multiple selling points, smarty-pants?”
Great! Lots of companies do. But, which is most important to your audience?
The true beauty of video marketing is the ability to easily split and test all of your selling points with your audience. Don’t be afraid to shorten your videos and stick to one selling point per message. What points are catching fire? What’s blowing in the wind? Once you understand what’s truly important to your audience, then you can begin making informed decisions about your marketing, branding, and, you know, the actual product.
And if you need help figuring any of this out, don’t hesitate to schedule a call with me here.
How To Explain Your Business Idea Better
Your work is complicated – there are a million little things that make your business great.
And no one knows the ins and outs of your business like you do.
But that’s a problem.
Because in today’s bite-sized, quick-draw, on-to-the-next-thing world, you only get a minute or two, if you’re lucky, to explain your business to new contacts.
So let’s put your pitch deck in the pressure chamber, and see if we can come up with some ways to explain your business faster, better, and more effectively.
First, you have to step outside your bubble.
You can’t assume your audience knows anything about your industry.
And chances are, there are words and phrases you use every day that strangers would think are another language.
So stay away from industry slang, if you can help it, and always define your abbreviations.
Next, trim the fat. You might think it’s impossible to describe the business you’ve spent years developing in one or two minutes, but it’s easier than it sounds.
Even huge corporations can describe their truly unique and meaningful core concepts in a short time.
A nice way to find the most meaningful description is to describe your business to a friend or family member, rather than investor or prospect. You’ll usually tell them what matters most first.
Finally, take shortcuts. Your audience might not know the specifics of your industry, but they’re familiar with the concepts of a lot of existing businesses.
You can use these concepts as puzzle pieces for your pitch. For example, dog-walking app Wag can be described as ‘Uber for Dog Walking.’
Explaining your business effectively won’t just make talking to relatives easier, it will help your company grow.
And no one is better at explaining than VideoLofty.com, the leader in explainer video production.
How Long Should Your Explainer Video Be?
There’s a lot of chatter out there about the ideal length for explainer videos.
Which inevitably leads to the conversation about attention span.
The truth is that each video is different, and each length has it’s own advantages.
Short videos 15 to 30 seconds long are ideal for advertising on YouTube, Facebook, and Instagram. In fact, many online advertising platforms will limit you to 15 or 30 second maximums.
In a video this short, you’ll only have time to get the viewer interested, so it’s important to lead them to a place with more information. Like a landing page or website homepage, with an explainer video front and center.
Explainer videos are typically 60 seconds to two minutes in length.
How long your video ends being up depends on how complicated your product or service is, and how much explanation is required.
If you have a product or service that requires a lot of explanation, you might consider a 3, 4, or even 5 minute video.
But videos of this length should be saved for later in your sales process, when people have already been hooked in by your advertisements or short explainers, and are more likely to stick around.
Crowdfunding videos are an exception. People on sites like Kickstarter or Indiegogo will often only look at a video before deciding whether to back a campaign, so these videos are often around five minutes long.
Longer videos can also be used when pitching to investors…if they’re going to be giving you a lot of money, they usually have a little more time to spend making a decision.
Videos longer than five minutes have a lot of uses also. Like software tutorials. Training videos for employees or contractors. Safety orientations. And down-funnel sales and webinars.
At VideoLofty, we’ve made countless videos in all sorts of length.
Need help deciding how long your video should be? Give us a call!
Live Action vs. Animated Explainer Video
Let’s tackle the age-old question that even Aristotle could not answer (because he didn’t have videos back then, duh):
Should my video be Live Action or Animated?
While there are no wrong answers to this, here are a few questions to ask yourself:
- Is the video about the idea or is it to show off the product?
- How many uses do you want to repurpose this video for?
- Will you need to update your video frequently?
- What’s YOUR reason for leaning one way or the other?
Now, keep your answers in mind for later.
The Live Action Process
To start, Live Action involves an entirely different production method than typical animation.
While Hollywood has the budget to go crazy, I think we can safely say your budget will be somewhere under a few hundred million. That means you’ll need to keep things simple.
BUT even the most understated scripts still need:
- And many more movie-making aspects….
All That For One Video?! What’s the Point?
Relatability! Reputability! Recognition!
(AKA the three Rs of Live Action.)
Live Action brings a distinct realness that stands out for its authenticity. On top of showing your real product, live-action connects with the audience from an empathic standpoint.
There are a few ways to show viewers that you’re willing to put your money where your mouth is:
- Cast your CEO to show how committed you are!
- Got a physical product? Shoot it in Live Action to show it in ACTION!
- Use real customers giving authentic reactions!
Aging With Grace
There is a flipside to the trust you build with Live Action. It can erode over time if your video doesn’t age well.
Trends are constantly shifting on the internet. Your video can look in one day and obsolete the next. And, going back to change your live action video will be costly.
**TIP: Keep your scripts timeless and avoid topical jokes! This will prolong the life of your video!**
Re-doing your live action video involves reassembling your team, which can be tedious, costly, and sometimes downright impossible.
Why Pick One Style?
But let’s step out of the binary for a second.
True or False: You can combine both Live Action AND Animation.
This new trend in the world of online video content is a no-brainer to some.
- Shoot live action
- Throw in some animation
- BOOM! You’ve got yourself a video that can easily be edited if need be.
Still not sure what style you want, OR ready to move forward? Schedule a call to get started!
Live Action PROS
What Goes into Making an Explainer Video?
You know that the right way to make a video is with a full-service production company.
But what does full-service mean? When you’re new to the process, animated video production can seem like a black box.
Money goes in, something happens, and a few weeks later, out pops a fresh baked video.
You probably have a lot of questions, like “Why does it cost so much?”, “Why does it take so long?” and “Why is that turkey wearing a sombrero?”
To get your answers, we’ll need to look inside the black box. Oops, not that black box. This one.
First, the creative director talks to you on the phone, researches your business, your competitors, and your industry, and creates a plan for your video.
Then a professional script writer needs to turn your information into an effective, witty, and charming video script.
This is the most important stage, because a bad script equals a bad video, so they’ll probably go through several drafts before they’re ready to share.
There’s a project manager, who is available by phone or email anytime, and works with all their clients throughout the process to ensure expectations are met, and makes sure you know where your video is at.
When the script is established, another person has to transform the text into a storyboard, so you get a grasp on the visuals.
A talented artist uses their imagination to come up with scenes that communicate your message in a fun, easy-to-understand way.
Once that’s finished, the real hard work begins. A team of dedicated, detail-oriented people grind away, meticulously illustrating every element of every frame of every scene in the video.
And, once they’re done, the animation team needs to make the illustrations come to life by adding movement.
Oh, and a professional voice actor has to record the script, in a recording studio with the best equipment, and it usually requires multiple takes.
After, a video editor has to put it all together. And a sound engineer needs to add in the perfect music and unique sound effects.
The whole time, the creative director and project manager are available to talk about progress and feedback.
You can make as many revisions as you need throughout the process, so any one of these stages might need to be repeated a few times to get it just right.
So by the time we’re done…this many people have spent hundreds of man-hours working on it.
And you get a beautiful hand-crafted video masterpiece.
So why is that turkey wearing a sombrero?
Turkey: “Because they don’t have Thanksgiving in Mexico.”
VideoLofty, the best choice for animated video production. Guaranteed!
The Explainer Video Production Process
At VideoLofty, our streamlined explainer video production process makes creating your video easy, fast, and fun! Here’s how it works.
First, you’ll decide what length of video you need, and put in a deposit. If you’re not sure of the exact length you want – don’t worry, we can always adjust your balance later! Then, you’ll need to give us some information so we can get started.
A questionnaire, which asks you some questions about your business and video goals. If you have any other materials that might help us write your script, send those along as well! You’ll also need to choose a video style.
We can create videos in any style, so please send us a link to the specific video you like best. Keep a special eye out for how the characters look. Next, you’ll send us your logo and any branding suggestions and choose a voice actor from our library!
Once we have all those materials, our world class writers will get to work on your script, which will include both voiceover and animation ideas. Our creative director will work on your script with you until it’s perfect.
Then our animation team will create a storyboard. This means each scene of your video will be sketched out so you can get a sense of how it looks. Your project manager will work with you from here.
And don’t forget – VideoLofty gives you unlimited revisions at each stage, so feel free to make as many changes as you need.
After your storyboard is approved, we’ll bring it to life in full-color illustrations. The illustrations are exactly how your video will look, minus the movement, so make sure everything looks good!
Once the illustrations are complete, our extraordinarily handsome voice talent will record your script and our expert team of animators will get to work making your illustrations move!
Your project manager will present your video, and you’ll have more time to make any necessary changes.
And once you’re completely happy with your new video, you’ll take care of the final balance on your account, and we’ll send you your video download link! It’s that easy.
So how long does this all take? It depends on a few variables, including the length of your video, the style of your animation, how quickly you can give us your feedback, and the number of revisions we need to make.
If you need your video really soon, you’ll want to take advantage of our RUSH service, which will prioritise your project over all the others in our queue.
Have any questions? Feel free to reach out to one of our helpful team members. Thanks!
Tips For Making Your Explainer Video Production Process Go Smoothly
At VideoLofty, we’re not a big fan of rules. Creativity should be set free!
That’s why we offer unlimited revisions and a hundred percent satisfaction guarantee.
However, there are a few simple guidelines to follow to ensure the production process goes as smoothly as possible, and you end up with the best possible video!
First, it’s important to understand that the standard production process happens in stages.
At the script stage, we’ll work on the language your voice over will use, and initial ideas for the animation.
In the storyboard phase, we’ll sketch out the scenes that will eventually appear in your video.
In the illustration phase, we’ll draw in the details of those scenes.
And in the animation phase, we’ll put it all together with movement, voiceover, and music.
You have unlimited revisions at each stage, but we expect each stage to be mostly locked in before moving forward.
That means making major changes to the script or storyboard at the animation stage is frowned upon.
Keep in mind that for Rush projects, we’ll be going straight from script to animation, so it’s important to read the animation notes very carefully.
Second, please send your notes to us in an email, so we can keep track of what you asked for during different stages of production.
When giving feedback on the script, feel free to edit the document directly.
When giving feedback on the storyboard, please reference the scene number.
When giving feedback on the illustrations, please reference the file name.
And when giving feedback on a completed video, please reference the timestamp where the note applies.
Regarding timing, we’re going to try as hard as we can to finish your video as quickly as possible.
But we can never guarantee a specific deadline, because the process relies on how quickly you respond, and how many revisions you ask us to make.
So if you want your video done as soon as possible, respond as fast as you can to our requests for feedback or approval.
And if you aren’t able to get to it for a while, just let us know there might be a delay, so we don’t get worried about you.
If you miss our beautiful voices, feel free to call us on the phone.
But sometimes we won’t be able to pick up right away.
So leave a voicemail, and we’ll call you back as soon as we can.
Or better yet, schedule a call so you can be sure we’ll have enough time to speak.
And that’s about it!
We want this process to be easy and fun for you, so if you have any questions or concerns, drop us a line!
How to Write a Compelling Explainer Video Script
Writing an explainer video script that keeps the people engaged and converts viewers isn’t rocket science. But it does help to know a few things before you jump in.
First you have to know the baseline knowledge of your audience. Understanding what they already know will help you save time and cut straight to the interesting stuff.
Let’s say you’re selling financial software. If your video is targeting CPAs, you don’t need to explain to them the difference between Form 8903 and Form 6251. But if you’re selling to everyday customers, you most definitely do.
Once you’ve established a baseline knowledge, your job is to tell a good story within that framework. Walk the viewer through a day in the life of someone who uses your product or service. Or talk directly to the view and tell them what they’re missing.
It’s important to remember that with video, especially animated video, neither the script nor the animation exist on their own. That’s why most explainer videos look like this. One doesn’t make sense without the other. They support each other. Thanks brah, I know you’re always there for me.
When it comes to length, a lot of people would try to tell you that they’ve studied behavioral science or scientific behavior or something and determined the exact length the proper explainer video should be. I say baloney. There’s only one rule when it comes to explainer video length: take as long as you need to. Don’t take longer than you have to.
Lastly, you have to add some flavor. Jokes, wordplay, rhymes, maybe a pun. Make it fun. That’s it, it’s done.
Oh wait, I forgot the most important thing: The call to action. If you want an explainer video with an engaging, high-performance script, contact us today.
Please find below, an awesome short cut or should I say a template to get you going with your script writing project.
Introduce Your Target User as Protagonists
Define the Problem
Introduce Your Product/ Service/ Platform/ Solution
Highlight the Value Proposition Show “How does it work”
End with an emotional value proposition Specific Call-to-Action at the end
The High Cost of Cheap Explainer Videos
Here’s a fact: There are people online that will create a video for you for less than $1,000.
Sometimes, they’ll do it for as little as $100. Sounds like a great deal, right?
Here’s another fact: Those cheap videos will actually cost you more than videos from a reputable production company. How? Let’s break it down.
First of all, finding a freelancer isn’t as easy as it sounds. You have to play the role of hiring manager, sorting through animators, interviewing them, reviewing their work, and deciding if their portfolios are legitimate.
The cheap guys are typically working on their own, and are located offshore.
Language barriers, delays, and time differences all make communication difficult.
And there’s no guarantee that your money is safe, or that they’ll remain available long enough to finish your project.
But let’s say you get a good one, and actually move forward into production.
At a full service company, it takes a team of people to create a video. Script writers, project managers, creative directors, illustrators, animators, voiceover artists, sound engineers.
Freelancers only fit one of these roles. So guess who ends up doing the rest of the work? That’s right. You do.
Or you have to hire additional people to do those tasks for you. And, since freelancers are typically just animators who might not understand your concept, that means the creative side of things is left entirely up to you.
How much is an hour of your time worth? How much are a hundred hours of your time worth?
But let’s say you get an honest freelancer, you put in the extra time to get through production, and what do you end up with?
Usually a low quality production, with shoddy writing, animation errors, and stock graphics that are found all over the internet.
Putting a great video on your site can do wonders for your reputation. Putting a crappy video on your site does…the opposite.
Okay, let’s pretend that by some miracle you find a freelancer who communicates well, you work hard to ensure a great product, and you end up with a video you actually like.
Then you get sued for copyright infringement. That’s right. Freelancers are known to borrow copyrighted materials to make their work easier.
And guess who’s on the hook for their laziness? That’s right.
There are other legal questions, too. Like, can a freelancer be relied on to keep your project confidential?
Okay, for the sake of argument, let’s say your freelancer is a good communicator, finishes your project, and keeps it all above board.
Are they going to be able to help you implement and market your video?
And what happens when you need inevitably need a change to your video in two months? Will they still be around?
Hiring an offshore freelancer might seem like a great deal, but the real costs go far beyond the price tag.
How To Make a Viral Explainer Video
Wanna take the fast track to success? Wanna make your business into an overnight sensation? Then you need a viral video.
Making a viral video is easy! First, decide whether you want to make it…
C) Absurd or
Then come up with your wacky idea. Make a video. Put it on YouTube. And you’ve got a 1 in 100 million chance of sitting back and letting the views roll in.
Here’s the truth….
There are millions upon millions of videos on the internet and only a handful of them go viral. And only, like, two or three of the ones that did go viral were marketing videos.
You can’t intentionally make a viral video the same way you can’t intentionally make a hit song. The harder you try, the less likely it becomes.
If you want to expand your reach and build your online marketing presence, your best bet is to do it the old fashioned way.
Ditch the wacky antics and make a high-quality, informative video.
Then learn how to market it effectively on Google, Instagram, Facebook, and YouTube. VideoLofty is here to help you do just that. Contact us to find out how!
How to Rank Your Explainer Video Higher on YouTube
YouTube isn’t just a great place to waste 6 hours watching videos of baby sloths, it’s also a great place to market your videos.
Did you know that after Google, YouTube is the second most searched website? When you’ve got a great video, you need to show up on those search engine results to increase your exposure. But unless you know what you’re doing, you could risk being buried on page 365.
Unfortunately, getting your video to show up near the top of the search results is a bit complicated. Fortunately, a good marketing company can make it easy.
Here are the top three factors that determine where your video ranks on YouTube:
1. Keywords. Keywords are the DNA of any search algorithm. In a YouTube video, keywords appear here, here, here, and here. When you enter a search item, YouTube returns videos with relevant keywords. The trick is to choose keywords with the most searches and least competition.
You also have the option of adding closed captions to your video. This is highly recommended as these provide another opportunity to insert keywords.
2. Links. YouTube partially determines how popular your video is based on how many other sites link back to that page. The more places your video appears, the higher it will rank. This requires posting your video on your own site, as well as on blogs, news sites, press releases, forums, social media, and anywhere else you could think of.
3. Video quality. A high definition video will rank higher than a standard definition video. YouTube will also look at user-generated rankings like how many likes and dislikes your video has and determining which videos to rank first. And of course, videos with more views will be ranked higher.
Increasing your search rankings means the next time your target audience goes to YouTube to watch sloth videos, they just might end up buying your product instead.
For help making and marketing your next video, schedule your free strategy call session now!
We help you create the right video and distributed to be seen by the right people, producing the right result to GROW your business. Fast process. Unlimited revisions. 100% satisfaction. Creative guys. All video styles available.
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